Resume

JOHN C. PACE JR.

2877 E. Broad Street, Bexley, Ohio 43209

Phone (310) 999-8015 — Email john@johnpace.org

CAREER SUMMARY

Shortly after my eighteenth birthday I planned and implemented my first marketing strategy, complete with an event platform. Three years later I sold the intellectual property rights and trademark to Anheuser Busch which became part of their Michelob brand introduction. Over the next twenty five years, I designed and implemented data-driven marketing strategies to introduce exciting new products and innovative branding strategies that integrated corporate giving with organizations’ direct marketing strategies. I have been CEO of a small organization and advisor to C-Suites of Fortune 500 organizations. Experience has taught me to lead by example and exceed expectations by keeping my team highly motivated. I win when my organization wins.

PROFESSIONAL EXPERIENCE

February 2007 – Present Marketing Consultant (Contract), Ohio and Georgia

MCS-T.O.U.C.H.: Design and implement strategic marketing communications plan for US Dept. of Labor Career Pathways curriculum to initiate sales
Hard Rock Hotel & Casino: Directed concept-to-launch activation of Classic Gold Music Awards program; designed and provided oversight of global media plan
InBev (Anheuser Busch): Designed and directed community relations activities to support brand equity; executed communications strategies across all channels to announce outcomes
Grandparents Association of Atlanta, Georgia: Provided effective communications strategies and consultation to Executive Director and Board of Trustees to build government support
Jones Company of America: Provided customer insights consultation to CEO and designed business-to-business marketing/public relations strategies to strengthen brand equity and open new distribution channels

January 1999 – April 2006 Marketing Communications Strategist – National Medical Association, Ohio Chapter, Columbus, Ohio

Designed and managed a branding infrastructure to deliver consistent, integrated communications across all channels
Consulted with local chapters to unify messaging for internal communications
Developed communications channels, content and marketing strategies to build and sustain chapter membership
Collaborated with C-Suite (C-level), local physicians, stakeholders and project owners to ensure stewardship of the brand in coordination with the system brand strategy
Provided overall guidance for content development to ensure messaging consistency, including design, presentations, talking points, campaigns, digital media, newsletters and events
Advised President on messaging for sensitive issues; oversaw Change Management and crisis management communications
Developed communications strategies and content across all platforms to build and sustain strategic partnerships with pharmaceutical companies

May 1980 – March 2006 President – World-Class Events Management, Cleveland, Ohio

Collaborated with The Ohio State University; designed and executed marketing plan for annual Classic game at Ohio Stadium; generated $2.5 million for charitable organizations
Controlled $3.5 million annual budget, on-budget each year
Developed and oversaw strategic social responsibility programs for 42 companies including: Procter & Gamble, Macy’s, Fifth Third Bank, United Parcel Service, Hillshire Farm, Kroger, General Electric, Toyota and RJR Nabisco; met Key Performance Indicators (KPI) and Return-On-Investment (ROI) projections for each program
Developed and oversaw charitable in-stadium advertising programs for Cincinnati Reds, Cincinnati Bengals and Cleveland Browns; raised $2.5 million for 10 universities
Collaborated with Cleveland Cavaliers’ past owner Gordon Gund; led initiative to develop and activate an annual college basketball all-star game; generated $1 million for scholarships
Designed and directed events, televised nationally on Viacom Media; generated $1.8 million for partnering universities; controlled the sale of advertising for broadcasts
Hired, trained and supervised 20-person staff

October 1998 – March 2006 President – Procter & Gamble Ohio Classic, Cincinnati, Ohio

Collaborated with Procter and Gamble Brand Directors; designed and led marketing program to relaunch Mr. Clean
Collaborated with Procter & Gamble C-Suites; designed and implemented marketing communications plan; helped to end national boycott of Cincinnati
Controlled annual budget of $1.3 to $2 million, on-budget each year
Led project to develop organization’s strategic plan and mission statement
Negotiated national television contracts for 15 event platforms and sold the advertising inventory
Provided oversight of 42 advertising accounts, planned and directed marketing communications and media strategies across all channels

KEY ACHIEVEMENTS

Anheuser Busch, Inc. – New brand introduction, first year sales acquired 4% market share. Developed and managed community relations and marketing activities.
Coors Brewing Company – Introduced brand to market/region, developed image plan, increased acceptance rating from 30% to 62% among targeted consumers.
Brown & Williamson Tobacco Company – Developed health awareness programs with emphasis on pre-retired, high cancer-risk smokers. Served as government liaison.
RJR Nabisco – Developed/implemented plans to include multi-cultural awareness, increased targeted market share over 10% in northeast Ohio over two-year period.
Coca-Cola – College introduction/penetration, placed Coca Cola on nine campuses exclusively. Developed and implemented programs encompassing 58 churches throughout Ohio and Kentucky.
Pepsi – Planned advertising and promotional campaign that increased return-on-advertising publicity dollars by 60%.

COMMUNITY INVOLVEMENT

October 2010 – Present Chairperson – My Sisters’ Keeper (MSKnow.com), Charlotte, North Carolina

Contracted with Licking County, Ohio Jobs & Family Services to manage employment program
Designed and directed college program to prevent assaults and exploitation of female college students
Led collaborative initiative with Amnesty International and the University of North Carolina, Charlotte, to develop on-campus training for male students to practice unconditional respect for all women
Manage collegiate social enterprise: marketing products and services; develop distribution channels for fundraising merchandise
Wrote curriculum; created network of 47 student organizations to facilitate training

EDUCATION

Bachelor of Science, Marketing and Management, Franklin University, Columbus, Ohio

AWARDS & RECOGNITION

Recognized in Jet Magazine for contributions in education
Recognized by Tom Joyner for contributions to Historically Black Colleges and Universities
Received President George W. Bush’s Article of Special Thanks Community Service
Received the Dream Catcher Award from the Cincinnati Convention & Visitors Bureau